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Flipside: Instagram is testing an “alternate profile” for private posts

December 19, 2023, at 3:28 p.m.

O Instagramis developing and testing an “alternative profile” intended for private use, as revealed by the developer Alessandro Paluzzi, who shared new images of the feature. According to the developer, the feature is now called flipside, in lowercase letters, indicating a change from the code he identified a few weeks ago on the platform.

The feature is designed to provide a completely personal space, focused exclusively on close friends or on sharing content that the user would prefer not to make public to all followers. Users can even choose a different profile picture and change their profile name and description (bio).

Feature still under development

As shown in the screenshots, Flipside is a space to “be yourself,” in a tab dedicated to the user and their most frequent contacts, all of whom are selected in advance. In addition, this space allows users to post exclusive photos and videos, featuring content that wouldn’t normally be shared.

To view other people's alternative profiles, you'll need to swipe down to access the personal version of the accounts of those who have granted access to this content.

You won't need to open a new personal Instagram account

Flipside's proposal is to formalize the concept of “finsta“, an English term that combines the words “fake” and “insta” (short for Instagram). Popular among younger audiences, this practice involves creating a separate account to post more personal content.

What sets Flipside apart from the “Best Friends” feature is that the private section of the profile is completely separate from the traditional timeline, even for those who have permission to access it. As of now, there is no set date for the feature’s official launch, as it still needs to undergo a public testing phase.

Source: TechCrunch

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