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In the second quarter of 2015 alone, the number of smartphone users in Brazil grew by 48%; as a result, mobile shopping has also increased and continues to grow.
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Data from 2015 also shows that one-tenth of Brazilian purchases are made via smartphones and tablets, but the expectation for 2016 is that this type of transaction will account for 30% of total online store sales, which ultimately increases the need for e-commerce to adapt to the mobile sales environment.
One of the factors that drove mobile sales was the larger screens on the latest-generation devices, such as the Galaxy S6 and the iPhone 6. The most sought-after product category, meanwhile, is fashion, accounting for 32% of purchases made via mobile devices.
It is also noteworthy that nearly 5% of Brazilians shop online because of sales or discounts; as a result, discount coupons have been effective tools for building customer loyalty and generating new sales in e-commerce.
With that in mind, the SaveMe — a website that brings together the best deals and coupons from stores — has created an infographic on the profile of mobile consumers in Brazil, highlighting the main characteristics of online users, information on the use of discount coupons in the country, and money-saving tips for those who want to get the best deals at checkout. (Click on the image to enlarge)
About SaveMe
Operating in the market since 2010, offering group buying services, SaveMe (www.saveme.com.br) has become one of the leading discount websites in Brazil by expanding its operations into other areas of e-commerce, such as discount coupons.
SaveMe is one of the largest discount coupon aggregator sites in Latin America. With more than 50,000 offers from 300 different stores, such as Americanas, Submarino, Extra, and McDonald’s, it has been attracting new users every day thanks to its simple and user-friendly interface.